Angel-in-the-Loop ®

Privacy & Terms

TENTHDAN AI

Last updated: 3 April 2026

1. Legal Entity & Regulation

TENTHDAN AI is a trading name of Darwinian Angel Ltd, a company registered in England and Wales.

Darwinian Angel Ltd
Company number: 14715407
Registered office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

For the purposes of this website, the AI Maturity Assessment, and related materials, references to “TENTHDAN AI”, “we”, “us”, or “our” mean Darwinian Angel Ltd.

PART I — PRIVACY NOTICE

2. Overview

We are committed to handling information responsibly and in accordance with the UK GDPR and the Data Protection Act 2018.

This Privacy Notice explains how we handle information in relation to:

  • our website;
  • the AI Maturity Assessment tool; and
  • downloads or use of the 10-Dan Framework.

We have designed the assessment tool to minimise the collection of personal data.

3. Information We Process

The AI Maturity Assessment is designed to operate without collecting directly identifiable personal data such as names, email addresses, or organisation names.

To operate the assessment, we may process:

  • responses submitted through the assessment tool;
  • generated assessment outputs, such as maturity results or scoring;
  • limited technical information necessary for security and operation, such as browser or device type; and
  • a cryptographic hash derived from the submitting IP address for security and integrity purposes.

We do not use this information to identify individual users.

4. How We Use Information

We use this information to:

  • generate automated assessment results;
  • maintain the security and integrity of the tool;
  • prevent misuse or abuse; and
  • monitor and improve the performance and reliability of the service.

We do not publish individual submissions.

5. Lawful Basis

Where we process limited technical or pseudonymous personal data, our lawful basis is Legitimate Interests under Article 6(1)(f) UK GDPR.

Our legitimate interests are:

  • maintaining system security and integrity;
  • preventing misuse of the assessment tool; and
  • improving the reliability and governance value of the service.

We consider this processing proportionate because:

  • the data collected is limited;
  • we do not request direct identifiers such as names or email addresses in the assessment tool; and
  • we do not use the information to identify users.

6. Data Retention

We retain information only for as long as necessary to maintain security, operational integrity, and the functioning of the assessment tool.

7. Cookies

Our website may use essential cookies required for functionality and security.

We do not use non-essential cookies or tracking technologies within the AI Maturity Assessment tool.

8. Data Sharing

We do not sell personal data and we do not share it for marketing purposes.

We may use trusted third-party service providers, such as hosting or infrastructure providers, who process information on our behalf and under appropriate contractual and security controls.

9. Data Security

We implement reasonable technical and organisational measures to protect information, including:

  • secure hosting;
  • access controls and restricted administrative access;
  • hashing or pseudonymisation of certain technical identifiers where appropriate; and
  • routine software and security updates.

10. Your Rights

Under UK GDPR, individuals may have rights including the right to request access, rectification, erasure, restriction, or to object to certain processing.

However, the assessment tool is designed to minimise identifiable data collection and we may be unable to identify a particular user or retrieve a specific assessment submission. Where that is the case, our ability to respond to a rights request may be limited.

For privacy enquiries, please contact:
[email protected]

PART II — TERMS OF USE

11. Informational Purposes Only

The TENTHDAN AI Maturity Assessment and the 10-Dan Framework are provided for general informational purposes only.

They do not constitute:

  • legal advice;
  • regulatory advice;
  • financial advice; or
  • professional advisory services.

Use of the assessment does not create any advisory, fiduciary, consultancy, or client relationship between you and Darwinian Angel Ltd.

12. No Warranties

The assessment tool and framework are provided “as is” and “as available.”

To the fullest extent permitted by law, we make no representations or warranties, express or implied, regarding:

  • availability;
  • accuracy;
  • completeness;
  • fitness for a particular purpose;
  • suitability for a particular organisational context; or
  • regulatory or compliance outcomes.

13. Limitation of Liability

To the fullest extent permitted by English law, Darwinian Angel Ltd shall not be liable for any loss, damage, cost, or consequential loss arising from or connected with:

  • use of the AI Maturity Assessment;
  • reliance on assessment outputs or maturity levels;
  • interpretation of Dan levels or recommendations; or
  • governance, compliance, risk, or operational decisions made on the basis of the tool or framework.

Nothing in these Terms excludes or limits liability for:

  • death or personal injury caused by negligence;
  • fraud or fraudulent misrepresentation; or
  • any liability that cannot lawfully be excluded or limited.

14. Use at Your Own Risk

AI governance and organisational maturity assessments involve legal, ethical, operational, and context-specific judgement.

The 10-Dan Framework is intended to support structured reflection and discussion. It is not a substitute for independent professional judgement or advice tailored to your organisation.

15. Intellectual Property

Unless otherwise stated, all content made available through TENTHDAN AI, including the 10-Dan Framework, assessment methodology, text, graphics, and visual materials, is the intellectual property of Darwinian Angel Ltd.

Materials may be downloaded and used for internal organisational purposes only.

They may not be reproduced, adapted, redistributed, published, or commercially exploited without our prior written consent.

16. Changes to This Notice and These Terms

We may update this Privacy Notice and Terms of Use from time to time.

The latest version will always be published on this page, together with the date of the latest update.

17. Contact

For privacy or legal enquiries, contact:
[email protected]